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Plooi
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The AI-assisted canvas for product design

A chat forgets.
A canvas remembers.

The design methods you already know — personas, journeys, interviews — as live building blocks on one collaborative canvas. AI does the legwork. You keep the judgment.

Join the alpha → ▶︎ Watch the film · 1:29
plooi.app / try-me4 methods · live
Drop in:
This is the real thing — drag a method, wire two together, or tap a method's ▶ to render it live.
01

Four folds.
Nothing gets retyped.

Methods are creases. Each one runs on what it’s given and hands its result to the next — the AI drafts, you keep or cut every line. Nothing gets exported, pasted or retyped in between.

01 · Sheet

Start with the question.

A blank sheet and the brief behind it — the thing you actually need to know.

02 · Crease

Add one method.

A Persona, an Empathy Map, Jobs-to-be-Done. Structured fields in, structured fields out — and you edit every one of them.

03 · Pleat

Wire it to the next.

The wires cross the folds — that’s the whole trick. The result arrives labelled with the method it came from.

04 · Plooi

Fold the chain.

A Plooi is all four folds and the wires between them, ready to run again on a new brief. Five ship with the alpha; saving your own is coming.

Closed alpha · every method open · seats in waves

02

Fifty design methods.
Each a single crease.

From discovery to delivery, every method earned its place by being indispensable in real teams' workflows. Four shown here — the full library waits inside.

Discover

Empathy Map

Says, Thinks, Does, Feels. The four quadrants that surface unmet needs from raw research notes.

Synthesize

Persona

Goal-driven personas grounded in actual evidence. No stock photos, no demographic clichés.

Define

Customer Journey

First touch to advocacy. Emotions, frictions, opportunities — mapped along the spine of the experience.

Ideate

Crazy 8s

Eight rough sketches, eight minutes. Quantity over preciousness — the hardest design discipline.

See the method library →
03

What comes out of the fold.

Every workflow ends in something you can hand off — a persona, a journey, a map, a set of concepts. Real artifacts for researchers, service designers, PMs, founders and agencies alike.

Says
"I'll figure it out later."
Thinks
"Is this the right tool?"
Does
Abandons setup halfway.
Feels
Overwhelmed, a little anxious.
Empathy MapUX Research
Four quadrants pulled from raw notes — a support-app study.
Sara, 34
Power user · churns at month 2
Tech comfort
Price sensitivity
Loyalty
"It used to feel fast. Now I'm not sure it's worth it."
PersonaResearcher
Synthesised from 14 interview transcripts in one fold — a fintech churn study.
DiscoverSign upFirst runInviteRenew
Customer JourneyService Design
Emotional highs and lows across the flow — mapped for an onboarding redesign.
Crazy 8sFounder
Eight directions in eight minutes — an early-stage product sprint.
Low-fidelity mobile app wireframes sketched on paper
WireframesDesign
Low-fi screens straight from the brief — structure before the pixels.
A six-frame storyboard sketch of the target user flow
StoryboardProduct
Six frames of the target flow — sketched straight from the brief in one fold.
A person looking at their phone showing a live app
The shipped appOutcome
Where the fold ends up — a real product in someone's hands.
04

Same AI. A surface
that keeps up.

Design research isn't a conversation that scrolls away — it's a structure you return to. Plooi offers real generative power, but laid out as a process you can see, branch and reuse.

The chatbox

One thread, scrolling into the dark.

Build me a persona for our churning power users.
Here's a persona: "Sarah, 34, power user who…"
Now turn that into a journey map.
Sure — here's a journey based on the persona above…
Wait, which persona was that again?
context lost · scroll to find it
Outputs vanish up the scroll
No way to branch or compare
Can't re-run it on a new brief
vs
The Plooi canvas

Every step stays, connected.

Briefchurn, month 2
PersonaSarah, 34
Journey mapfolded from persona
HMWbranch
Every output is a method you keep
Branch ideas, compare side by side
Save the fold, re-run it forever
See the full breakdown
05
Honest answers

The questions
people ask twice.

If your question isn't here, mail us. We answer everything personally — including the awkward ones.

Where does my data live?
Your projects live on EU infrastructure (Postgres on Supabase), encrypted in transit and at rest. We don't train models on your content. Enterprise adds data-residency choices, audit logs and SCIM.
What happens when the AI gets it wrong?
You catch it, because nothing is hidden. Every fold shows its inputs and reasoning, so a wrong turn is visible — and one click to re-run or branch. AI proposes; you decide what stays.
How is this different from ChatGPT?
ChatGPT is one thread that scrolls away. Plooi is a canvas: each method has defined inputs and outputs, every step stays on the board, and you can branch, compare and re-run the whole workflow on a new brief.
How is this different from Miro or FigJam?
Those are blank whiteboards — the thinking is still yours to do by hand. In Plooi the methods are functional: feed a method a brief and it produces structured output you fold into the next. Fewer sticky notes, more workflow.
How fast is onboarding?
Minutes. Drop a brief onto the sheet, add a method, and run your first fold. Or start from one of the five workflows that ship with the alpha. No setup, no manual to read.
Which AI models do you support?
Several frontier models, selectable per method — and you can bring your own key (BYOK) to run on your own account and budget. Use the right model for each crease.
Can I export my Plooi outside the platform?
Yes. Export artifacts as PDF and more, or save a whole stack as a reusable Plooi. Your work is yours to take — no lock-in.
What do I get in the alpha?
Every method is open — the full library, the canvas and collaboration, with credits to run them. Image and video generation need your own API key. Seats open in waves.
Got a question we haven't covered? hello@plooi.ai — a human answers within a day.
Limited alpha · opening in waves

Start with a sheet.
End with a workflow.

We're unlocking testers in small waves while the canvas hardens. Request access and we'll open a seat for you the moment one frees up.

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Made in Germany
Munich + remote
GDPR compliant
EU data residency
Glass-box by design
Every answer shows its work
Your data, your canvas
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