← BackThe method library
Every crease.
One growing library.
Plooi turns design-research methods into draggable, wireable cards on one canvas. Each method here is a self-contained crease — feed it inputs, get structured outputs you can fold into the next. AI does the legwork; you keep the judgment. Five phases, sixty methods, open during the alpha — image and video need your own key.
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View A · by phase
Five phases, in one glancethe shape of a workflow
The methods follow the Double Diamond — Discover, Define, Develop, Deliver — with an Input phase in front of it: the brief you arrive with, the idea, the first question. Most workflows trace a path through several of them.
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Phase 01
Input
A brief, an idea, a first question — where a canvas begins.
Question Zero
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Phase 02
Discover
Interviews, desk work, the market — raw material in.
Empathy MapInterview GuideDesk ResearchCompetitor Research
User PersonaCustomer JourneyMarket ResearchCultural Probes
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Phase 03
Define
Cluster, frame, decide — the problem made sharp.
Insight SynthesisJobs To Be DoneValue PropositionHow Might We
SWOT AnalysisAffinity MappingPoint of ViewDecision
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Phase 04
Develop
Concepts, structures, drafts — quantity then craft.
IdeationCrazy 8sWireframesUser Stories
BrainstormingMoodboardUser FlowMinimum Viable Product
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Phase 05
Deliver
Pitch, plan, produce — the work leaves the canvas.
StoryboardElevator PitchProduct BacklogImage Gen
EpicsVideo GenCompositorWorkshop Plan
Input1 method
Input Idea
Capture the raw starting idea and frame what you're actually exploring.
Question Zero
Surface the single most important question to answer before anything else.
Discover16 methods
User Persona
Goal-driven archetypes grounded in evidence — no stock-photo clichés.
Empathy Map
Says, thinks, does, feels — four quadrants that surface unmet needs.
Customer Journey
Emotions, frictions and opportunities across the whole experience.
Service Blueprint
Frontstage, backstage and the breaks between — the journey continued below the line.
Interview Guide
A discovery script that gets past surface answers to real motivation.
Synthetic User
Rehearse an interview against your persona before you spend a real one.
Market Research
Live web research on your topic — sourced findings, not recall from memory.
Target Group
Define and segment who you're really building for.
Competitor Research
Map rivals, their positioning, and the gaps they leave wide open.
Desk Research
Pull existing sources into one grounded briefing, with citations kept.
Sentiment Analysis
Read the emotional tone across real user voices at scale.
Market Trends
Track the shifts shaping your space — and where they're heading.
Market Sizing
Estimate TAM, SAM and SOM with assumptions you can defend.
Stakeholder Analysis
Map who holds influence, what they need, and how to keep them aligned.
Cultural Probes
Gather lived context from people in their own world, over time.
STEEP Scan
Social, tech, economic, ecological, political — the forces moving your field.
Define15 methods
Jobs To Be Done
Reframe features as the jobs people are really hiring you to do.
SWOT Analysis
Strengths, weaknesses, opportunities and threats on one honest board.
Business Model Canvas
Nine blocks from value to revenue, on one sheet.
Value Proposition
Match jobs, pains and gains to what you actually offer.
Affinity Mapping
Cluster messy notes into named themes — AI proposes, you adjust.
Future Scenario
Imagine plausible futures to pressure-test today's decisions.
Insight Synthesis
Turn scattered findings into a handful of sharp, usable insights.
Point of View
One sentence — user, need, insight — each part backed by evidence.
Design Principles
Three to five statements of stance, each with a boundary, a source, and a picture that stands for it.
Decision
Weigh what the canvas found, then commit to one call in writing.
Kano Model
Sort features into basics, performance drivers and delighters.
Assumption Map
What your canvases take for granted, sorted by importance and evidence — test the risky unknowns first.
Pre-mortem
Picture the plan dead, then work backward — every cause with a warning sign, and a fix for the worst three.
Opportunity Solution Tree
Outcome, opportunities, solutions, experiments — each row points at a card.
How Might We
Turn problems into open, optimistic prompts worth solving.
Develop18 methods
Ideation
Generate a wide field of directions, fast, before you converge.
Minimum Viable Product
The smallest build that honestly tests the bet.
Experiment Card
A falsifiable test card for one assumption — plan it, run it, log what you learned.
Impact–Effort Matrix
Ideas and stories on a 2×2 — AI estimates effort, the group votes live.
Crazy 8s
Eight rough sketches, eight minutes, no preciousness allowed.
Brainstorming
Diverge widely with structure that keeps the bad ideas flowing too.
Use Cases
The concrete situations your product has to handle well.
User Stories
As a ___, I want ___, so that ___ — scoped and ready to build.
Creative Brief
Align goals, audience and tone before the work begins.
Tone & Style
Define the voice your product speaks in — and stays in.
Moodboard
Set the visual direction before a single pixel is committed.
Script Gen
Draft scripts and copy from your project context, on brand.
Wireframes
Low-fidelity structure, settled before any visual design.
User Flow
The concrete steps a user takes to reach a goal in your product.
Usability Test
A test plan from the user flow, and a heuristic review of the wireframes.
Card Sorting
Let users group concepts to shape an information structure that fits.
Information Architecture
Turn a loose pile of items into a sitemap — hierarchy and navigation.
Context Engineer
Sharpen the brief for the next method — your draft and the rewrite, diffed.
Deliver10 methods
Storyboard
Six frames to feel an idea before you spend a week building it.
Elevator Pitch
The idea, sharp enough to land in a single breath.
Epics
Group loose work into named themes, each with a clear cut.
Product Backlog
Prioritised, ready-to-pull work — folded straight from research.
Image Gen
One image from your prompt or a connected scene — a frame, not a set.
Video Gen
A short clip from a prompt, or one scene straight off the storyboard.
Audio Gen
Speak the script — one voiceover track, in the voice you pick.
Music Gen
A thirty-second bed from a mood you describe in words.
Compositor
Two or more video clips joined into one cut, in the order you set.
Workshop Plan
Turns methods already on the canvas into a facilitation agenda for the room.
No methods match "".
View C · constellation
A sketch of how the methods cluster.
Plooi's methods run through five phases: Input, then the Double Diamond — Discover, Define, Develop, Deliver. Four of them are drawn here; Input sits in front and holds a single method. Common workflows trace a path through several phases. Not every method is drawn here — this is a map of the terrain, not an index; the full list is in the phase view above.
Core method
Specialized variant
Common pairing
Drag any method onto your canvas — Plooi reads the context of where it's been dropped and auto-fills the prompt template.
The whole pointStart with a sheet.
A canvas, not a chatbox
Start with a sheet.
End with a workflow.
Pick a method, feed it inputs, fold the output into the next. Your team runs the whole sheet forever.