Discover → Define · 1–2 days
Discovery sprint.
From a raw brief to a tested, branchable concept — the full arc in a single canvas.
BriefingInterviewsAffinity MapHow Might We
Outcome: themes, a persona and three framed opportunities.
← BackUse cases · templates
Start from a fold.
Every template is a pre-wired chain of methods. Drop one on the canvas, swap in your own research, and run it method by method — a head start for the work you do most.
The templates
Evaluate · half a day
Usability audit.
Turn a flow into a ranked list of issues, with severity and a fix per finding.
ScreensHeuristic EvalSeverity SortFix Brief
Outcome: a prioritised issues list ready for the backlog.
Ideate · half a day
Concept sprint.
Diverge fast, then converge — from a problem statement to a critiqued storyboard.
ProblemCrazy 8sStoryboardCritic
Outcome: 3–5 concepts, each ranked against your brand.
Discover → Synthesize · ongoing
Continuous research repo.
A living canvas where every interview feeds the same themes and personas over time.
InterviewsTaggerThemesPersona
Outcome: always-current themes and personas your team shares.
Define · half a day
Onboarding teardown.
Map an existing flow, surface friction, and redesign the worst moments.
Current FlowJourney MapFriction AuditWireframes
Outcome: an annotated journey and redesigned key screens.
Define · 1 day
Service blueprint.
Connect front-stage experience to back-stage systems and surface the breakpoints.
JourneyBlueprintSub-agentsGap List
Outcome: a full blueprint with flagged failure points.
Folded in the wild.
The same canvas, four very different teams. Fictional, but every one is a workflow Plooi runs today.
01 Researcher
From 40 interviews to 3 personas in an afternoon.
Drop a folder of transcripts, fold them through affinity mapping and persona synthesis, and keep the evidence trail attached to every trait.
3 evidence-based personas · one fold
02 Agency
A discovery sprint the client could watch unfold.
Run the whole kickoff on one live canvas — methods branching in real time — so stakeholders see the thinking, not just the deck at the end.
8 methods · one live workshop
03 Founder
Validated the pivot before writing a line of code.
Pressure-test the bet with synthetic interviews and a value-proposition fold, branch the variants, and keep only the concept that survived.
12 concepts → 1 bet
04 Product Manager
Turned scattered feedback into a roadmap input.
Pour support tickets and call notes onto the canvas, fold them through affinity and journey mapping, and hand engineering themed, prioritised problems.
200 notes → 6 themes
Or start from a blank sheet.
Templates are a head start, not a cage — every workflow is yours to rewire. Open the canvas and fold your own.